In fact, a letter is preferred any time you want to convey a serious and/or personal tone. Invitations, for example, look more personal when they come in a letter package. There may be times when a personal letter makes more sense than a graphic postcard or self-mailer. Self-mailers allow you to tell more of your story than a postcard. Typical size would be 18 x 9 inches flat, 6 x 9 folded, but it can be almost any size. Self-Mailers are folded cards – often with three panels (two folds). Larger postcards can give you more exposure without incurring postage surcharges. Smaller postcards can save you on postage. Its simplicity makes it the most affordable of all the formats. The postcard is the most popular format today. In direct mail, you have a number of options that can work for you. Nothing beats getting a postcard, letter or self-mailer delivered into the homes of people in your neighborhood – the people most likely to buy from you.īut there are some best practices you should know and some pitfalls you should avoid. With all the marketing options available to you today, direct mail is still a powerhouse for the retail sector.
Looking for help with retail direct mail? We’ll help you create your mailer, find your list and get your mail out the door.
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This industry comprises establishments primarily engaged in retailing all types of merchandise using nonstore means, such as catalogs, toll free telephone numbers, or electronic media, such as interactive television or the Internet.
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